Simple but not subtle, Purito Seoul Timeless Bloom Bakuchiol Serum is a well-aging skin solution for all. The non-irritating serum is formulated to improve the appearance of the initial signs of aging. It has been clinically proven to reduce the look of fine lines and improve skin texture and elasticity. A reflection of its namesake, the serum is designed to reveal a bright and timeless beauty. Sustainably sourced, the serum’s Bakuchiol is 99% pure. The PURITO Timeless Bloom Revitalizing Serum includes a high concentration of 1% Bakuchiol to deliver more visible results. Naturally derived, the serum is gentle enough for use on all skin types. In clinical testing, it scored 0.00 on the skin irritation index, classifying the serum as non-irritating. Designed with complementary ingredients that work in tandem to deliver noticeable results, the serum includes Peptide, Betaine, and a patented combination of herb extracts. Peptide inhibits the formation of new fine lines, improving skin texture. While the Beautiful Herb Story, containing lavender, rosemary, oregano, and thyme, supports increased skin elasticity. Finally, upcycled Betaine prevents moisture loss and protects the skin from external irritants.